The Joe Ricketts Center in Electronic Commerce and Database Marketing, a division of the College of Business Administration at Creighton University, was formed in May 1999. The center is named after Ricketts, founder and Chairman of Ameritrade Holding Corporation. Ameritrade is one of the nation's leading online discount brokerage firms, headquartered in Omaha.

Mission
The mission of the Ricketts Center is to promote information technology education and to build bridges with the business community.

Support
The center operates from the $1.5 million gift from Ricketts, and financial and logistic support provided by our business partners.
 

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